Inbound marketing | Delivering Regular Content To Increase Brand Awareness and Leads .
Inbound marketing is the idea of producing regular content for your website to make it easier for people to find you.
The traditional approaches to marketing do not cover the reality – most people look for information about products and services online first. They do it 24/7! Just having a website with information about your products and services is not enough to keep you at the top of a Google search. Most searches online are based on a phrase surrounding whatever it is they are looking for – questions, tips, reviews are just some examples. To reach your audience, you need to anticipate what they will be looking for and produce content to match.
Unlike advertising, your content will always be accessible and can be updated at any time. Unlike a newsletter, online content is always available. Someone who is not interested today may be interested tomorrow. Let inbound marketing deliver you increased brand awareness and leads.
We recommend HubSpot as the tool which can maximise the potential of inbound marketing. They offer all the integration you need with your website – read more on the HubSpot website. We are a HubSpot partner, so we can set you up without it costing you any extra.
Become a regularly published trusted source in your field of expertise.
We have packages to suit every business, from those who want to do it themselves to those who need a customised approach.
SETUP + MENTORING OPTIONS
- We get you started, offer optional strategic advice and you do the rest
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Option 1
- HubSpot setup
- CommTogether Brand & Marketing Authenticity Generator
- Initial instructions and walk thru
Valued at over $7,000
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Cost: $5150 + GST
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Option 2
- All of option 1 + ….
- A quarterly 1-hour online session with CommTogether Director, Anthony Perl – open to discussion about anything marketing related
- Response to 1 x email questions per month
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Package valued at $11,000
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Cost: $7750 + GST
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Option 3
- All of option 1 + …
- A monthly 1-hour online session with CommTogether Director, Anthony Perl – open to discussion about anything marketing related
- Response to 1 x email questions per month
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Package valued at $15,000
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Cost: $11,150 + GST
STARTER PACKAGE
- Account management and producing regular content
- Account management
- Long-tail keyword research and ongoing review
- Social publishing X 3 per week (daily) including graphic design and month ahead content plan for approval (one revision)
- Content production (creating, re-purposing and curating) including 2 X articles per month (weekly)
- Content production (creating, re-purposing and curating) including 2 X e-books per year
- Conversion path building for up to 6 offers per year
- Biannual EDM follow up to your database based on published content
- 15-60 sec animated video X 2 per year (six-monthly)
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Package valued at over $90,000
- *Note: This monthly fee excludes the initial setup fee of $5150 & annual HubSpot licence fee (varies depending on the size of your database and required features). GST applies on top of all pricing.
ACCELERATOR PACKAGE
- A great mix of regular content – OUR MOST POPULAR
- Account management
- Long-tail keyword research and ongoing review
- Social publishing X 5 per week (daily) including the graphic design with daily content for approval (one revision), pre-approved for public holidays
- Content production (creating, re-purposing and curating) including 2 X articles per month (weekly)
- Content production (creating, re-purposing and curating) including 4 X e-books per year
- Conversion path building for up to 6 offers per year
- Quarterly EDM follow up to your database based on published content
- 15-60 sec animated video X 4 per year (quarterly)
- Social listening to monitor for follow-ups and opportunities (weekly)
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Package valued at over $150,000
- *Note: This monthly fee excludes the initial setup fee of $5150 & annual HubSpot licence fee (varies depending on the size of your database and required features). GST applies on top of all pricing.
ENTERPRISE PACKAGE
- A suggested base suited for businesses with high average returns per client
- Account management
- Long-tail keyword research and ongoing review
- Social publishing X 7 per week (daily) including the graphic design with daily content for approval (one revision), pre-approved for public holidays
- Content production (creating, re-purposing and curating) including 4 X articles per month (weekly)
- Content production (creating, re-purposing and curating) including 6 X e-books per year
- Conversion path building for up to 6 offers per year
- Ten EDMs per year follow up to your database based on published content
- 15-60 sec animated video X 4 per year (quarterly)
- 15-60 sec animated video X 4 per year (quarterly)
- 15-60 sec animated video X 6 per year (monthly)
- Social listening to monitor for follow-ups and opportunities (daily)
- Lead nurturing
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Package valued at over $200,000
- *Note: This monthly fee excludes the initial setup fee of $5150 & annual HubSpot licence fee (varies depending on the size of your database and required features). GST applies on top of all pricing.