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Marketing leadership doesn’t always come from sitting on your own, or just being surrounded by the same people, you need to seek out inspiration. In an age where almost everything it would seem can be found via the phone in your pocket…have you worked out what is missing? You can jump

We all get so busy in our jobs these days, that we often make assumptions about the basics. We are sure we fixed them a long time ago and have not thought about them since. If you are a dreamer/a big picture person, the chances are when it comes to marketing you

Leaders know their limitations and build the framework around them to be able to achieve more. In simple terms when you look at larger organisations, they have financial director who is separate from the operations person who is separate from the human resources person. It is near impossible for one person

Do you put any stock in the idea that you have to ‘put out there to the universe what it is you want’ in order to have a chance of receiving it? Ever tried it to see if it works?Here is your chance to share – what is it you want for

Ever said something then noticed people whispering about it? Do you bother to ask them what you did wrong? Do you quickly try and correct your statement or do you push on regardless? When it comes to your personal brand you are impacted by what you say. When you are talking

How do you react when you see a product or service which pro-ports to be the miracle solution to a problem? Is you gut instinct to go wow….or is more disbelieving? If you end up buying you are inevitably disappointed, so you are not likely to be a long term customer. It

How do you react when you see a product or service which pro-ports to be the miracle solution to a problem? Is you gut instinct to go wow….or is more disbelieving? If you end up buying you are inevitably disappointed, so you are not likely to be a long term customer.

Marketing at its heart is a creative endeavour and one of its most powerful, but often underrated aspects is about daring to do something different. So often people are hung up on the, platform execution and costs or a marketing campaign. While these aspects are important, it is nothing without a vision.

It sounds like something you should know, but most don’t understand ‘what is marketing management all about? Too many people are fed misinformation, so let me deliver a few truths. Everywhere you look, somebody is trying to sell you on the idea of how they turned their company around in a few

MARCH 2019 UPDATE: When it comes to the analysis of the brand management of ‘cricket’ and the three three players at the centre of the ‘ball tampering’ issue we now have the clarity of some hindsight. So what can be learned? Brand management involves choices There were four quite different approaches