Are you trying to decide if your brand needs updating? Have you decided already and need help finding the right brand agency for the job? Are you starting a new business or brand and need to get underway on the fundamentals of marketing? Whatever your position, you are wondering just how to
The Oscar nominations are out and our news feeds are filled with stories about the hopefuls and those who have been snubbed. Yay for Margot Robbie and bad luck for Hugh Jackman. In your mind, you can’t help but start to consider your own favourites and the movies who received the most nominations that you have
In an age where our attention span lasts seconds, it is more important than ever to make sure you choose your words carefully to maximise your marketing. Too often the focus is on the way individual’s likes to say things, rather than using words which best resonate with your audience. The choices
The end of year business dilemma is the end of year sales, Christmas sales, holiday sales…everywhere sales. It is easy to get wrapped up in these common tactics. Throw in the entry of Amazon into the market, and businesses are increasingly finding themselves at a crossroads. How can they make money and
The marketing of same-sex marriage is hitting new highs as Australians are encouraged to vote; there is much for businesses and not-for-profits to learn from the campaigning. The advertising component is one thing, with businesses trying to capitalise on it, the roll out of celebrity endorsements in the media is another, and
How to raise charity awareness? It’s a big questoin and one which needs a big picture strategy and a long term commitment if you are to be successful. If you want to create a sustainable audience which will grow, it can’t be just about a once a year event. Once you have
To increase charity awareness, you must be producing content regularly which engages your audiences. That means you must think well beyond talking about services or what you do and events/ways you are trying to raise money. To have an effective strategy in place, so your cause can have a stronger voice in the
There is a major role that the expertise held within your stakeholder groups will need to play if you are going to increase not-for-profit awareness, as a long term strategy. You must harness the experts, whether they work for you or support you in some way. It is their knowledge which
Identifying communications platforms Identifying relevant communication platforms is an essential consideration in your journey to raising awareness of your not-for-profit or charity. The days of only sending a newsletter out in the post four times a year have long since past. People’s expectation for more immediate and accessible information have given
It may seem like stating the obvious, but raising awareness of your charity relies on you knowing what your community wants from you. Once you have identified your stakeholders and started looking at who they are, you need to continue to follow, what is ultimately part of the 12 step process I have identified, to be
CommTogether specialises in unleashing the full potential of your business and helping you find your voice so your customers can hear you.
2024 – CommTogether Pty Ltd ABN 73779831595 | Privacy Policy | Website Terms of Use
