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If you want to raise awareness of your charity or not-for-profit, you have to take the time to consider your various stakeholder audiences and ask the question about each of them – what do they talk about? Too often charities (and businesses for that matter), become so caught up in talking to people, they don’t listen.

Start with identifying your stakeholders To increase awareness of your not-for-profit or charity – identifying your stakeholders is a key step. To have an effective strategy in place, so your cause can have a stronger voice in the community, you need to follow a 12 step process. It is a long term

Dividing up your stakeholders To increase awareness of your charity or not-for-profit, dividing up your stakeholders is a key step.  There is a 12 step process you need to follow, in order to create an effective strategy to give your cause a stronger voice in the community.  This is about making a long term commitment,

Look into who you’re missing Increasing awareness of your charity or not-for-profit, must include the important step of looking into who you’re missing. Too often people make generalised assumptions about this key group and don’t take the time to consider who they are and why they might be interested. To take a

Develop personas Increasing awareness of your not-for-profit or charity, can only happen if you truly understand the people you are attempting to talk with, those who are your audience, current and potential.  This is all part of the 12 step process you need to follow you are to have a successful strategy in

There is no quick fix to raise awareness of your not-for-profit or charity, there is an ongoing process you need to undertake.  We have developed 12 steps for you to follow, so you can build an effective strategy.  One important step will be looking at all your audiences and asking the question – how

The 12 steps to increase awareness of your charity or not-for-profit is a three-phased approach, which will have a far-reaching, long-term positive impact. There is no magic quick fix or simple idea which has a lasting impact. This is about following a process which will ultimately engage and grow your reach.

Strategic marketing plans for not-for-profits are more critical than ever, but far too often organisations get them wrong or Board’s move in a different direction in spite of the best advice given.  We live in an age where communications mean everything for the success of your not-for-profit, you must embrace it as

Let me tell you why we love not-for-profits (and you should, too!) because there is more to it than, “it’s a nice thing to do". This sector includes around 600,000 organisations in Australia of which more than 50,000 are charities. They play a critical role in our community, and most of us are