I’m often asked how to promote a not-for-profit organisation, by people desperate to give a voice to their worthy cause. There is no simple answer, but there is a scale which most organisations fit on. It is a question of how willing they are to take the next step up the ladder. When it
When it comes to marketing ideas for not-for-profits/charities, we all want to know what is the next big thing? Indeed we want to be the first because of all too quickly the idea goes stale. What is easy to forget is the effort required for the big bold events. These marketing ideas
Why and how to market not-for-profits with a person-centred approach has are two questions that are more important than ever before to be answered. Without marketing the future of your organisation is gloomy. The shift in the way governments are funding the sector is continuing to have widespread ramifications. The long-term unspoken
I want to give you some tips for ‘DIY maketing – how to get started’, but honestly the first tip I should really give you is DON’T! Whether you are a bueinss or a not-for-profit/charity, you are playing with fire when you try to save money on marketing and think you can
Branding that gets to the point, can make or break a business or a not-for-profit organisation. Your logo must say what you are about and tell a story that includes the tagline and image. I have talked before about branding and how often so many businesses just get it wrong. Unless you are a big
Including staff in your not-for-profit annual report is very important, their value should never be underestimated. They make the organisation, so it is important to give them the respect they deserve. They are the not only the face of your not-for-profit or charity, they add enormous value and credibility of your
Fundraising for charities and even more broadly, not-for-profits, is an important component of the organisation. Whether the amount raised constitutes a small or large proportion of the organisations annual funding, in the eyes of the public it will always be seen as a major activity. When it comes to drafting your
A report from the CEO of your non-for-profit is a critical component of an Annual Report. Whether yo ucall it a CEO Review or Report, it plays a pivotal role in helping tell the story of the organisation, and the annual report itself. The following is an excerpt from a free
Where can you find a charity review and what should be in it? Indeed should charities produce a review in the first place? Isn’t it better to just stick an emotional ask and spare people the detailed financial information? Who really wants to read a charity review anyway? There are two
The Charity tick of approval is being introduced by the Australian Charities and Not-for-profit Commission (ACNC) to acknowledge when organisations are considered financially sound. It comes in the wake of thousands of charities being flagged and deregistered for failing to submit their accounts. However the numbers and a tick of approval for
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