I am all about getting to the point and doing the hard work for you; so let me cut to the chase. There is a direct relationship between credibility and the growth of your business. Why? The more people understand the value you bring—your insights, expertise, and stories—the more likely they are to invest.
𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗯𝗶𝗻𝗱𝘀 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿—𝗯𝘂𝘁 𝘄𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗶𝘀 𝗶𝘁? The nature of engagement (a more refined way of thinking about your marketing) means you are operating within a community. Let me explain… Now, what does community mean? Well, most people think of it in terms of geography but the reality is: the
The 𝘀𝘁𝗼𝗿𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝗴𝗿𝗲𝗮𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 is the key to sales growth opportunities. I sat down for lunch (I know face-to-face meetings over lunch - such a novelty) with someone who was talking about strategies to measure the business temperature of a large audience who were there for a workshop. As the conversation flowed we
Leaders generally have a vision that drives them, but selling people on it is not always straightforward. What one person can see clearly is not usually shared by the next person. When you are marketing your vision, you need to be mindful of your communications and adjust, be it to for staff, clients, a
It's an age-old debate, where do you stand when it comes to quantity versus quality? What is the right formula for your marketing? How do you judge success on social media, email marketing or other types you use? The fascinating thing about all the mass marketing techniques you can adopt is the percentage of
If you are someone who started a business or organisation from scratch, or you are a CEO who worked your way from the bottom up, it can be hard to let go. Leadership is putting the right people in the right jobs. It's acknowledging that even though you might be able to do it,
Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely? Marketing is a creative endeavour that supports a strong business strategy. Marketing can, and should, help you achieve those objectives. You need a free space in the calendar with key staff to get things
Marketing at its heart is a creative endeavour and one of its most powerful, but often underrated aspect is about daring to do something different. So often people are hung up on the platform, execution, and costs or a marketing campaign itself. While these aspects are important, it is nothing without a vision. Marketing
Do you consider yourself to be a generous person? What about your business — is it just as generous? When you give, do you do it out of an emotional need to share what you have? Or do you do it hoping, or possibly even expecting, something in return? Lots of questions to consider when
Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely? Marketing is a creative endeavor that supports a strong business strategy. Marketing can, and should, help you achieve those objectives. You need a free space in the calendar with key staff to get things
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