We all get so busy in our jobs these days that we often make assumptions about the basics. We are sure we fixed them a long time ago and have not thought about them since. If you are a dreamer/a big picture person, the chances are when it comes to marketing, you want the end
Marketing leadership doesn't always come from sitting on your own, or just being surrounded by the same people, you need to seek out inspiration. In an age where almost everything it would seem can be found via the phone in your pocket… Have you worked out what is missing? You can jump online and
Do you love your clients? Do you love your staff? Do you love your other stakeholders? Love is a powerful word and far too easily thrown about without truly understanding its significance. You are not likely to “love” a client the way you love your partner or your child. That said, you do need
One of the most common questions I get asked is what can you do to add real value to a brand? The key is in the word value! The way to do this is through addressing two problems, “accountability” and then defining/understanding what “value” truly means. The reason these are both problems has much
Do you agree or disagree with the old saying "don't judge a book by its cover"? In your personal life, you may respond in one way, but now ask if it is the same for you in business? Take it one step further; what about how you conduct yourself in business. When you sell
Value time! When is the right time to deliver a message (because you must have engagement before you can generate sales)? A commonly asked question by clients is “When is the right time to deliver a message?” We all want to maximise our audience reach and engagement. Timing is everything or is it? “Time might
If I tell you to vote (don’t worry this is not an election or political message, thi is about deminstrating a point with an idea we can all relate to now) for this party, or that a particular policy is wrong - would you immediately accept it? However if I explain why I have
I am regularly asked for how to make an immediate marketing impact. Immediately people start assuming I will recommend some form of advertising, but this never comes with a guarantee on the level of return on your investment. It requires strategy and time to design, structure, measure and tweak. It also requires a budget.
Are you looking to become a popular brand in the community in which you operate or is leadership something you value more? Take a moment to think about the difference between these two words. We live in a world where popularity is increasingly driving behaviour. For example, how many times have you checked to
Do actions speak louder than words when it comes to marketing? This week's marketing tip video is a quick insight into the answer to this question. If you look around you can see lots of examples of brands who have a focus on actions while others tend to be more about the words. But
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