What is Marketing Management and how does it equate to success?
It sounds like something you should know, but most don’t understand ‘what is marketing management all about? Too many people are fed misinformation, so let me deliver a few truths. Everywhere you look, somebody is trying to sell you on the idea of how they turned their
What You Can Learn – about Brand Management – from the Cricket Brand Crisis
MARCH 2019 UPDATE: When it comes to the analysis of the brand management of ‘cricket’ and the three three players at the centre of the ‘ball tampering’ issue we now have the clarity of some hindsight. So what can be learned? Brand management involves choices There
Develop an Efficient Business Growth Plan using these Practical Tips!
As both a business owner and a marketer, I am often asked for some ‘practical tips to grow your business’, in other words, some type of business growth plan. We live in a confusing age where we are overwhelmed by information. If you are in business, no
How to make an immediate marketing impact?
I am regularly asked for how to make an immediate marketing impact, something which will have a lasting impact. Immediately people start assuming I will recommend some form of advertising, but this never comes with a guarantee on the level of return on your investment. It
Gain Valuable Charity Marketing Ideas and Learn How to Start a Fundraiser
Gain Valuable Charity Marketing Ideas and Learn How to Start a Fundraiser. Marketing 101 for charities is about fixing what should be your priority areas to address. As the battle for the funding dollar continues to hot up, and more and more different types of marketing options
Can You Control the Message in a World of Fake News?
Can you control the message in a world of fake news? The truth is becoming harder to uncover, so the question is, can you control the message in a world of fake news? This is an issue which speaks to all brands, from individuals in their private
