Rebranding: a first-hand account of how to get it right
Deciding to go for a brand refresh for my business is no less challenging than it is for anyone. In fact, being in marketing, any changes have more significant implications because it is an example of what I do for others. What better way to explain the
The Importance of Brand Mantras in Drawing the Right Crowd
Why developing a brand mantra will will grow your business. Are you finding the clients and staff you attract never quite fit your ‘ideal’ criteria? How do you attract the right people to your business? It’s not really that different to what you do in your
Don’t Confuse Your Customers; Use Consistent Branding and be on Top
What is brand consistency and why it matters. The reason why most brands fail at marketing is because they don’t value their brand. Too often it was pulled together on a shoestring budget based on a legacy of ill-informed decisions. You only need look at the
The Trends Shaping The Future Of E-commerce
E-commerce has gone from something which people were cautious about using to an acceptable part of everyday life. Every day more and more people are buying online and as a result an increasing number of businesses are integrating this technology, but what do you need to
Finding the right customers/clients
Do you find that the client enquiries you receive are often from the wrong people?Too often marketing is thought of as just a nice image and a catchy slogan. First of all ‘advertising’ is only one aspect of marketing. Secondly, and most importantly, any marketing message is
Popularity vs Leadership
Are you looking to become a popular brand in the community in which you operate or is leadership something you value more? Take a moment to think about the difference between these two words. We live in a world where popularity is increasingly driving behaviour. For example,
