Are you looking for inspiration?
Marketing leadership doesn't always come from sitting on your own, or just being surrounded by the same people, you need to seek out inspiration. In an age where almost everything it would seem can be found via the phone in your pocket… Have you worked out what is missing?
How to connect your brand to success?
Do you love your clients? Do you love your staff? Do you love your other stakeholders? Love is a powerful word and far too easily thrown about without truly understanding its significance. You are not likely to “love” a client the way you love your partner or your child.
How to add real value to your brand?
One of the most common questions I get asked is what can you do to add real value to a brand? The key is in the word value! The way to do this is through addressing two problems, “accountability” and then defining/understanding what “value” truly means. The reason these
Listening is more important than what you see
Do you agree or disagree with the old saying "don't judge a book by its cover"? In your personal life, you may respond in one way, but now ask if it is the same for you in business? Take it one step further; what about how you conduct yourself
When is the right time to deliver a message?
Value time! When is the right time to deliver a message (because you must have engagement before you can generate sales)? A commonly asked question by clients is “When is the right time to deliver a message?” We all want to maximise our audience reach and engagement. Timing is everything
Assumptions can undermine the success of your engagement and limit sales opportunities
If I tell you to vote (don’t worry this is not an election or political message, thi is about deminstrating a point with an idea we can all relate to now) for this party, or that a particular policy is wrong - would you immediately accept it? However if
