How to make an immediate marketing impact?
I am regularly asked for how to make an immediate marketing impact. Immediately people start assuming I will recommend some form of advertising, but this never comes with a guarantee on the level of return on your investment. It requires strategy and time to design, structure, measure and tweak.
Popularity VS Leadership
Are you looking to become a popular brand in the community in which you operate or is leadership something you value more? Take a moment to think about the difference between these two words. We live in a world where popularity is increasingly driving behaviour. For example, how many
Good Marketing is about Actions and Words
Do actions speak louder than words when it comes to marketing? This week's marketing tip video is a quick insight into the answer to this question. If you look around you can see lots of examples of brands who have a focus on actions while others tend to be
How to Be An Authentic Content Creator
These days, it's easy to become a content creator. With a plethora of platforms as your stage, tutorials to guide your creation and tools to pull your content together into one big, compelling picture, practically anyone can get into content creation. But what does it take to create genuine
How to prevent arrogance and ego from becoming your worst enemy?
Your brand is at risk! The risk is tied directly to how you have been operating. It’s simple, if you have decided this is the way things will be done, and this is what you are delivering, to coin a phrase; “Houston we have a problem!" Arrogance
Don’t Oversell Your Vision
Leaders generally have a vision that drives them, but selling people on it is not always straight forward. What one person can see clearly is not usually shared by the next person. When you are marketing your vision, you need to be mindful of your communications and
