Simple Marketing Tip “How to add real value to your brand?” One of the most common questions I get asked is what can you do to add real value to a brand? The way to do this is through addressing two problems, ‘accountability and then defining/understanding [...]

Simple Marketing Tip “Take responsibility for helping others” From the video My marketing tip for this week is to spend some time thinking about the idea of giving information back to your audience. Far too often, we are selfish and hold on [...]

Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely? Marketing is a creative endeavour which supports a strong business strategy, whether you are a business or not-for-profit. Marketing can and should help you achieve those [...]

Brand leaders control their messages. They take the time to consider every word. Why…because some words can have a dangerous our impact on your brand. I have three in mind. Can you think of any? There are some definite ‘no no’ words when you are delivering [...]

If you want your brand to be a market leader, you need to learn from the brands you hate. Hate is a powerful word and it is one you need to consider before your brand can be truly successful. If you hold a position of power [...]

The most common marketing problem I encounter is where people have done everything they believe to be right, and yet they are talking to me about why their marketing is not connecting. It is just not making the impact they had hoped for. The core of [...]