Business

Gain Valuable Charity Marketing Ideas and Learn How to Start a Fundraiser. Marketing 101 for charities is about fixing what should be your priority areas to address. As the battle for the funding dollar continues to hot up, and more and more different types of marketing options open up, it has never

Can you control the message in a world of fake news? The truth is becoming harder to uncover, so the question is, can you control the message in a world of fake news? This is an issue which speaks to all brands, from individuals in their private life, to celebrities and politicians

Deciding to go for a brand refresh for my business is no less challenging than it is for anyone. In fact, being in marketing, any changes have more significant implications because it is an example of what I do for others. What better way to explain the process of a rebranding than

Why developing a brand mantra will will grow your business. Are you finding the clients and staff you attract never quite fit your ‘ideal’ criteria? How do you attract the right people to your business? It’s not really that different to what you do in your personal life, yet those simple

What is brand consistency and why it matters. The reason why most brands fail at marketing is because they don’t value their brand. Too often it was pulled together on a shoestring budget based on a legacy of ill-informed decisions. You only need look at the businesses and charities from around

E-commerce has gone from something which people were cautious about using to an acceptable part of everyday life. Every day more and more people are buying online and as a result an increasing number of businesses are integrating this technology, but what do you need to do to make it work

Do you find that the client enquiries you receive are often from the wrong people?Too often marketing is thought of as just a nice image and a catchy slogan. First of all ‘advertising’ is only one aspect of marketing. Secondly, and most importantly, any marketing message is only as good as the

Are you looking to become a popular brand in the community in which you operate or is leadership something you value more? Take a moment to think about the difference between these two words. We live in a world where popularity is increasingly driving behaviour. For example, how many times have you

Are you busy thinking about how your business or not-for-profit can become an overnight success? Are you wondering how you can make a video go viral or a post get more likes? Climbing the Marketing Ladder – What does that actually mean? Well, think about brand awareness in these terms. It’s

For the past 12 months, we have heard a lot about fake news. There has been a lot of finger pointing at Facebook while news agencies claim a victory in their fight for relevancy. Amongst it all, business is left to ponder who else is guilty of fake news in an effort