Marketing tips

How do you react when you see a product or service which pro-ports to be the miracle solution to a problem? Is you gut instinct to go wow….or is more disbelieving? If you end up buying you are inevitably disappointed, so you are not likely to be a long term customer. It

How do you react when you see a product or service which pro-ports to be the miracle solution to a problem? Is you gut instinct to go wow….or is more disbelieving? If you end up buying you are inevitably disappointed, so you are not likely to be a long term customer.

Marketing at its heart is a creative endeavour and one of its most powerful, but often underrated aspects is about daring to do something different. So often people are hung up on the, platform execution and costs or a marketing campaign. While these aspects are important, it is nothing without a vision.

It sounds like something you should know, but most don’t understand ‘what is marketing management all about? Too many people are fed misinformation, so let me deliver a few truths. Everywhere you look, somebody is trying to sell you on the idea of how they turned their company around in a few

MARCH 2019 UPDATE: When it comes to the analysis of the brand management of ‘cricket’ and the three three players at the centre of the ‘ball tampering’ issue we now have the clarity of some hindsight. So what can be learned? Brand management involves choices There were four quite different approaches

As both a business owner and a marketer, I am often asked for some ‘practical tips to grow your business’, in other words, some type of business growth plan. We live in a confusing age where we are overwhelmed by information. If you are in business, no doubt your social media feeds

Gain Valuable Charity Marketing Ideas and Learn How to Start a Fundraiser. Marketing 101 for charities is about fixing what should be your priority areas to address. As the battle for the funding dollar continues to hot up, and more and more different types of marketing options open up, it has never

Can you control the message in a world of fake news? The truth is becoming harder to uncover, so the question is, can you control the message in a world of fake news? This is an issue which speaks to all brands, from individuals in their private life, to celebrities and politicians

Deciding to go for a brand refresh for my business is no less challenging than it is for anyone. In fact, being in marketing, any changes have more significant implications because it is an example of what I do for others. What better way to explain the process of a rebranding than