Not-for-profit

Language can carry baggage with it and it is an issue that has come up in several conversations I have had recently that impacts the primary communication and marketing tools of businesses and not-for-profit organisations. Interestingly without any prompting from me, the word it revolves around seems most often to be

Business talks about corporate responsibility or having a social conscience, but are charities / not-for-profit (NFP) / non-government organisations (NGO) doing enough to support this thirst (usually driven by staff) to give back to the community? Traditionally business have supported charities / NFP / NGO’s in three ways: Providing volunteers to

The landscape for charities has been changing and significant events are likely to take place soon that will impact the sector forever. The National Disability Insurance Scheme (NDIS) is firmly on the agenda and its implementation will open the not-for-profit sector up to market forces like never before. For those of

There is an old and poignant expression, “you don’t get a second chance to make a first impression."It is so important to make sure the first impression you make as a business is the right one. That means constantly refining your messages. In other words, listening and responding to your audience.While you

I have joined the trend and I now work in a ‘virtual’ office, perhaps I need to have a lower case ‘i’ in front of my name to complete the integration. It’s a wonderful idea – the virtual office. From the clients perspective of you can be anywhere but still be there

My experience has been that often people take a dim view professionally of the not-for-profit / NFP/ non-profit / charity (take your pick as to which term you prefer) sector.  People tend to think that because of the not-for-profit tag it means the level of expertise is not as good as the commercial