Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely?
Marketing is a creative endeavour that supports a strong business strategy. Marketing can, and should, help you achieve those objectives.
You need a free space in the calendar with key staff to get things started. Encourage lateral thinking, thinking outside of the box, and be inspired by past experiences of others, even if they are in unrelated fields.
How you treat ideas is critical, here is why…
The key to having a successful ideas workshop is to enable an atmosphere where nobody is going to be cut off because they have not considered all the implications first. The analogy with a newborn child is important because you want to marvel at them first, appreciate them and let them grow. At the same time, they need guidance because we work within boundaries and you always need to consider the variables.
It does not have to go in the too-hard basket
I have been part of some bold initiatives in the past which started with an idea that many thought was crazy, or at least impossible to pull off. Where there is a will, there’s a way. You just need to make sure if you can pull off a big idea, it is worthwhile because it is ticking some important criteria.
Don’t make the KPI for any idea impossible to achieve. Expectations always need to be reasonable.
Ideas matter
Ideas are what give any brand the creative difference to move it forward. The value of one idea can change the face of your brand, so give it the process, the respect it deserves.
You need to have an A and B plan and consider all the implications. However, the time and place for this are after the ideas workshop, when the feasibility and timing can be considered well away from stifling the free flow of ideas.
Next level ideas
Don’t keep your ideas to yourself, share them. Tell the stories of the difference they make.
Ultimately you want to share ‘ideas’ with your audience. You want them to marvel at your ability to be in touch with their needs and deliver amazing solutions. You don’t have to dazzle every time, as it is the small things that can make the largest long-term impact.
Short of ideas?
Let me leave you with three final thoughts to ponder:
- Independent assistance can facilitate bringing ideas to life.
- Sometimes the best ideas are just bringing to life the magic you already offer.
- Stories about the impact of your ideas need to be told consistently
Reach out if you need some support.
We have an assessment tool we can walk you
We have an assessment tool we can walk you through that stimulates ideas for marketing, to make sure you get the best from your engagement. Now that’s an ideal way to get started. Message me if you would like to do a free session with a free report at the end to get the ideas rolling.
