Rebranding: a first-hand account of how to get it right
Deciding to go for a brand refresh for my business is no less challenging than it is for anyone. In fact, being in marketing, any changes have
The Importance of Brand Mantras in Drawing the Right Crowd
Why developing a brand mantra will will grow your business. Are you finding the clients and staff you attract never quite fit your ‘ideal’ criteria? How
Don’t Confuse Your Customers; Use Consistent Branding and be on Top
What is brand consistency and why it matters. The reason why most brands fail at marketing is because they don’t value their brand. Too often it
The Trends Shaping The Future Of E-commerce
E-commerce has gone from something which people were cautious about using to an acceptable part of everyday life. Every day more and more people are buying
Finding the right customers/clients
Do you find that the client enquiries you receive are often from the wrong people?Too often marketing is thought of as just a nice image and a
Popularity vs Leadership
Are you looking to become a popular brand in the community in which you operate or is leadership something you value more? Take a moment to think
