12 steps to increase awareness of your charity or not-for-profit – three phased approach
The 12 steps to increase awareness of your charity or not-for-profit is a three-phased approach, which will have a far-reaching, long-term positive impact. There is no magic
Strategic marketing plans for not-for-profits
Strategic marketing plans for not-for-profits are more critical than ever, but far too often organisations get them wrong or Board’s move in a different direction in
Why we love not-for-profits (and you should, too!)
Let me tell you why we love not-for-profits (and you should, too!) because there is more to it than, “it’s a nice thing to do". This sector includes
Not-for-profit survival tips for 2017
My not-for-profit survival tips for 2017 can be summed up in one word – ‘communications’. In particular, in 2017, you have to be part of the communications
How to promote a not-for-profit organisation
I’m often asked how to promote a not-for-profit organisation, by people desperate to give a voice to their worthy cause. There is no simple answer, but there is a
Marketing ideas for not-for-profits/charities
When it comes to marketing ideas for not-for-profits/charities, we all want to know what is the next big thing? Indeed we want to be the first because
