Small business marketing consultant
It’s not my favourite term, but a ‘small business marketing consultant’ (in fact I am cringing as I type this*) is essential to most businesses success and long term viability. More than ever the skills of a marketerare breaking off into increasingly specialised subsets. There is no way [...]
Does your brand identity really matter?
Every day we are swamped by brand images, whether you are walking down the street, watching TV or online. If you tried to take a count of the number of brands you were surrounded by each day you would be alarmed. But you should be more alarmed [...]
Do’s and Don’t’s of choosing a brand agency
Are you trying to decide if your brand needs updating? Have you decided already and need help finding the right brand agency for the job? Are you starting a new business or brand and need to get underway on the fundamentals of marketing? Whatever your position, you [...]
The Academy Award Goes to…
The Oscar nominations are out and our news feeds are filled with stories about the hopefuls and those who have been snubbed. Yay for Margot Robbie and bad luck for Hugh Jackman. In your mind, you can’t help but start to consider your own favourites and the movies who received the [...]
Choose your words carefully to maximise your marketing
In an age where our attention span lasts seconds, it is more important than ever to make sure you choose your words carefully to maximise your marketing. Too often the focus is on the way individual’s likes to say things, rather than using words which best resonate [...]
The end of year business dilemma
The end of year business dilemma is the end of year sales, Christmas sales, holiday sales…everywhere sales. It is easy to get wrapped up in these common tactics. Throw in the entry of Amazon into the market, and businesses are increasingly finding themselves at a crossroads. How [...]