Marketing same-sex marriage
The marketing of same-sex marriage is hitting new highs as Australians are encouraged to vote; there is much for businesses and not-for-profits to learn from the campaigning. The advertising component is one thing, with businesses trying to capitalise on it, the roll out of celebrity endorsements in [...]
Raise charity awareness
How to raise charity awareness? It’s a big questoin and one which needs a big picture strategy and a long term commitment if you are to be successful. If you want to create a sustainable audience which will grow, it can’t be just about a once a [...]
Increase charity awareness
To increase charity awareness, you must be producing content regularly which engages your audiences. That means you must think well beyond talking about services or what you do and events/ways you are trying to raise money. To have an effective strategy in place, so your cause can have [...]
Increase not-for-profit awareness
There is a major role that the expertise held within your stakeholder groups will need to play if you are going to increase not-for-profit awareness, as a long term strategy. You must harness the experts, whether they work for you or support you in some way. [...]
Raising awareness of your not-for-profit or charity
Identifying communications platforms Identifying relevant communication platforms is an essential consideration in your journey to raising awareness of your not-for-profit or charity. The days of only sending a newsletter out in the post four times a year have long since past. People’s expectation for more immediate [...]
Raising awareness of your charity – what do they want?
It may seem like stating the obvious, but raising awareness of your charity relies on you knowing what your community wants from you. Once you have identified your stakeholders and started looking at who they are, you need to continue to follow, what is ultimately part of the 12 step [...]