The 12 steps to increase awareness of your charity or not-for-profit is a three-phased approach, which will have a far-reaching, long-term positive impact. There is no magic quick fix or simple idea which has a lasting impact. This is about following a process which will ultimately engage [...]

Strategic marketing plans for not-for-profits are more critical than ever, but far too often organisations get them wrong or Board’s move in a different direction in spite of the best advice given.  We live in an age where communications mean everything for the success of your not-for-profit, [...]

Let me tell you why we love not-for-profits (and you should, too!) because there is more to it than, “it’s a nice thing to do". This sector includes around 600,000 organisations in Australia of which more than 50,000 are charities. They play a critical role in our community, [...]

I’m often asked how to promote a not-for-profit organisation, by people desperate to give a voice to their worthy cause.  There is no simple answer, but there is a scale which most organisations fit on.  It is a question of how willing they are to take the next step [...]

When it comes to marketing ideas for not-for-profits/charities, we all want to know what is the next big thing?  Indeed we want to be the first because of all too quickly the idea goes stale.  What is easy to forget is the effort required for the big [...]