How to market not-for-profits with a person-centred approach
Why and how to market not-for-profits with a person-centred approach has are two questions that are more important than ever before to be answered. Without marketing the future of your organisation is gloomy. The shift in the way governments are funding the sector is continuing to have [...]
Tips for DIY marketing – how to get started
I want to give you some tips for ‘DIY maketing – how to get started’, but honestly the first tip I should really give you is DON’T! Whether you are a bueinss or a not-for-profit/charity, you are playing with fire when you try to save money on [...]
Branding that gets to the point
Branding that gets to the point, can make or break a business or a not-for-profit organisation. Your logo must say what you are about and tell a story that includes the tagline and image. I have talked before about branding and how often so many businesses just get it wrong. [...]
Including staff in your not-for-profit annual report
Including staff in your not-for-profit annual report is very important, their value should never be underestimated. They make the organisation, so it is important to give them the respect they deserve. They are the not only the face of your not-for-profit or charity, they add enormous [...]
Fundraising for charities – reporting
Fundraising for charities and even more broadly, not-for-profits, is an important component of the organisation. Whether the amount raised constitutes a small or large proportion of the organisations annual funding, in the eyes of the public it will always be seen as a major activity. When [...]
Not-for-profit CEO Review
A report from the CEO of your non-for-profit is a critical component of an Annual Report. Whether yo ucall it a CEO Review or Report, it plays a pivotal role in helping tell the story of the organisation, and the annual report itself. The following is [...]