Business

Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely? Marketing is a creative endeavour which supports a strong business strategy, whether you are a business or not-for-profit. Marketing can and should help you achieve those objectives. Sometimes it is about

Brand leaders control their messages. They take the time to consider every word. Why…because some words can have a dangerous our impact on your brand. I have three in mind. Can you think of any? There are some definite ‘no no’ words when you are delivering your marketing messages. Despite the

If you want your brand to be a market leader, you need to learn from the brands you hate. Hate is a powerful word and it is one you need to consider before your brand can be truly successful. If you hold a position of power within your business or organisation,

The most common marketing problem I encounter is where people have done everything they believe to be right, and yet they are talking to me about why their marketing is not connecting. It is just not making the impact they had hoped for. The core of good marketing is an emotional

Do you consider yourself to be a generous person? What about your business – is it just as generous? When you give, do you do it out of an emotional need to share what you have, or do you do it hoping, or possibly even expecting something in return? We are

If you were to look at all your customers from the past year, would you be able to find what they have in common? It used to be that people would default to the answer that they all live in an immediate vicinity, but in a digital age this is a

Are you of the belief that your life is like driving down a highway, hoping you will find the proverbial pot of gold which equates to happiness? Or have you worked out what you want from life, and every day you slowly chip away at achieving it? There is a subtle

If you are someone who started a business or organisation from scratch, or you are a CEO who worked your way from the bottom up, it can be hard to let go. Leadership is putting the right people in the right jobs. It’s acknowledging that even though you might be able

Marketing leadership doesn’t always come from sitting on your own, or just being surrounded by the same people, you need to seek out inspiration. In an age where almost everything it would seem can be found via the phone in your pocket…have you worked out what is missing? You can jump

We all get so busy in our jobs these days, that we often make assumptions about the basics. We are sure we fixed them a long time ago and have not thought about them since. If you are a dreamer/a big picture person, the chances are when it comes to marketing you