Is disability a negative marketing term we can no longer use?
Language can carry baggage with it and it is an issue that has come up in several conversations I have had recently that impacts the primary communication and marketing tools of businesses and not-for-profit organisations. Interestingly without any prompting from me, the word it revolves around [...]
Professional communications management can save you money
Communications management is about understanding your market and stakeholders, developing and implementing strategies to engage with them so you improve relationships then maximise opportunities for growth. It is not tele-communications, so if you are thinking I am about to talk mobiles and landlines, you have come [...]
How to get a social conscience online
Business talks about corporate responsibility or having a social conscience, but are charities / not-for-profit (NFP) / non-government organisations (NGO) doing enough to support this thirst (usually driven by staff) to give back to the community? Traditionally business have supported charities / NFP / NGO’s in [...]
Is social media making being friends good business?
There is an old saying – “don’t mix business with pleasure." So many people have learned the hard way over the years that doing business with friends can harm relationships, even end them. I know of a few cases myself and invariably the endings are sad. [...]
The future for charities
The landscape for charities has been changing and significant events are likely to take place soon that will impact the sector forever. The National Disability Insurance Scheme (NDIS) is firmly on the agenda and its implementation will open the not-for-profit sector up to market forces like never [...]
Making an impression
There is an old and poignant expression, “you don’t get a second chance to make a first impression."It is so important to make sure the first impression you make as a business is the right one. That means constantly refining your messages. In other words, listening and [...]