What’s in a name? It’s surprising how often the most obvious question is ignored.  What’s in a name? Following on from conversations resulting from some of my previous blogs I thought I would briefly tackle this important issue.  Whether you are in business or you are [...]

The statement that non-profit is a money game for long term sustainability needs explanation, because the simple fact is there is a general misconception amongst the general public that these organisations should not and indeed can not make money. Notice I said money and not profit. It [...]

I read a very interesting blog about the ‘Top 5 lies about social media marketing‘ and I would encourage you to read the article. In a nutshell though here are the headlines: Size matters The medium is the message Social media gurus really do exist Social [...]

Many people claim to be experts of one type or another in their chosen field, but I find myself asking the question – what makes you an expert? Usually a title is earned and bestowed upon you by a recognised source. I can’t just claim to be [...]

I don’t know about you, but my head is spinning with all the communication channels available to us today, not to mention those that will arrive on our doorstep soon. The most common question I hear asked is – where do I start? I am a big [...]