Charities change the world
Charities make a real difference to people’s lives and they do have the power to change the world. It’s a simple statement and one that I think most people will agree with, yet so often we overlook this reality. People who work for charities often do [...]
Social media in a changing world
Social media is often referred to as the shining light in a changing world. The question is whether social media is leading the change or whether social media is just a consequence of a much broader change? If we understand the answer the answer to this [...]
Charities selling the costs of administration
To charities I say this, when it comes to selling the public on the costs of administration it is all in the way you sell the message and the openness in which you report on it. Following on from a previous blog on ‘ Donations [...]
Donations to charities spent on administration
The Courier Mail in Brisbane has today released a report on ‘New website set to expose charities spending upwards of 60 percent of donations on administration costs.’ What amazes me is the theory that when you work for charities you should be doing it for [...]
Social media strategy
How do you create a social media strategy, is a question I am often asked. The biggest danger that you face in developing a strategy for what is a new area for so many businesses and nonprofit or charity organisations is doing it in isolation. A social [...]
Charity technology avoidance
Charity organisations are too conservative when it comes to adopting new technology The mention of new technology can send just about any charity running for cover. It’s not about the cost, although that can sometimes be a factor, it is about being conservative. The culture that exists [...]